The brand was founded in 2013 and has continued to serve as a pioneer and thought leader in the vaping category. The Loon is the finest independent vaping company in the U.S. and is a leader in the revolution against combustible cigarettes. With a clear mission to make smoking history, The Loon offers a range of electronic nicotine products for adult smokers and vapers looking for an alternative. As scientists, product designers and engineers, we believe that vaping can have a positive impact when used by adult smokers, and can have a negative impact when used by nonsmokers. Our goal is to maximize the positive and reduce the negative.

When we set out to design The Loon Electronic Cigarette, it was because we wanted to make something for Minnesotans, but now we broadened our focus to satisfy the nation's vaping needs. We wanted to design a smoking an electronic cigarette with one of the industry’s strongest batteries that can last through a long day of work and a longer night next to the fire.

Most importantly, we wanted to design something we were proud to hand our friends and family. Because at the end of the day, that is what life is all about